Q&A JSSR Unreserved Auction Management Team

 Let’s take a look at this Q&A session with JSSR Auction’s management team as they gave insights into the operation and principle of managing JSSR Auction.
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Q ; Where do you source your auction items? 
A ; We receive consignment from all over the world, mostly from Japan.
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Q ; Why Auction ?
A ; Auction is just another channel for trading.
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Q ; What determined auction prices ?
A ; In unreserved auction, prices are not only determined by terms of trade but also by market synergy. Buyers and sellers both share benefits through continuous learning and experimentation. Thus, the result is determined from real factors and not just hypothesis.
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Q ; How can seller be sure about profits
A ; Profit and loss is a gap between supply and demand. Sellers always prefer to sell high and buyers always prefer to buy low. Unreserved auction is the answer to fulfil this gap through probability theory and real time result on market conditions. Thus, difficulty and risks in trading is reduced through as experimenting in auction which allows both parties to quickly adjust to changing market conditions.
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Q ; Why your seller don’t choose to sell in their own country ?
A ; Of course most seller choose to sell in their own country. But they do not ignore overseas opportunities. Overseas traders long held interests in Thailand market.
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Q ; There are so many different types of auction items. How can sellers be sure that they can receieve benefits from unreserved auction
A ; All of these depends on experience and market mechanisms through supply and demand. Historical statistics or creating a new track record means having valuable information for gauging market conditions. All economic theories revealed nothing is impossible if carefully research and study.
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Q ; Does auction business has high competition ?
A ; If you mean auction as a business, yes, it is highly competitive. However, true unreserved auction house does not have high competition. Because the only competition for truly unreserved auction house, is self-competition; to do good and to do right. It is not a competition to competes with one another.
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Q ; Do you think unreserved auction is a sustainable business ?
A ; As long as we maintain our core value of high ethical standards and integrity.
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Q ; Does competition from your ex-employees troubles you? 
A ; It is only a matter of fact that has come to pass. Trouble is when you do not truly know of understand the business. To modify business model without considering ethics is worrisome. To follow original example will be better for understanding and better for overall integrity of auction business.
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Q ; Is auction house an attractive business to do
A ; Every job is interesting to do. The most important is having the right example to learn from, and to perform well worthy of praise.
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Q ; How can I start auction business ?
A ; It is an open-knowledge business with many sources and examples available for study from within Thailand and all over the world.
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Q ; Do you have difficulty promoting auction business?
A ; In Thailand, auction is kind of infamous. Therefore, presenting and promoting auction as a channel of trade is not easy. Traders are not familiar with auction and still preferred to use their own methods. Development, education and acceptance takes time to adjust to different factors such as government, accounting rules, laws etc.
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Q ; Do you feel discouraged
A ; The initial difficulty is to provide a proof to show that auction can be done right with real benefits for the whole, not just some theory. Business integrity and high ethical standards is utmost important in unreserved auction for both sellers and buyers to develop and work on their on potentials. Overtime, this is the proof of success of business model.
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Q ; Are you interested in automobile auction
A ; In Thailand, there are many other capable automobile auctioneers. Aside from logistic costs, there are high depreciation and taxes for automobile import into Thailand. These costs will be consequential for prices of unreserved automobile auction. High taxes for automobile import will prevent the auction from achieving intended benchmarks. All will depend on future policies of the Thai government.
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Q ; If there are suitable investor, would you expand your business
A ; There are not many who are interested in auction business. Every person who want to work with auction business need time to study and learn the nuture of business. The most important thing is to have high ethics. On the surface, all auction business seemed similar. But there are details and rules which must be practice rigorously to achieve accurate and credible results. Otherwise, all the efforts will be for nothing. Therefore, we are not in a hurry to expand out business, but focusing on how we can be better and more benefiting to all our stakeholders right now.